Guides, product updates, and ideas on selling beyond your storefront.
8 articles
Last checked: 2 November 2026, against the EmbedUp App Store listing, embedup.com, ShipStation's 2026 holiday shipping deadlines, and the NRF 2026 holiday forecast. Who this is for: Shopify merchants, bloggers, and content teams who publish a holiday gift guide on a blog or website. Reading time: about 16 minutes.
17 min read
Learn how beauty bloggers can turn makeup tutorials, reviews, and product recommendations into earning opportunities. Discover five common challenges of selling Shopify products through blogs and how EmbedUp helps merchants and bloggers create shoppable content, manage affiliate partnerships, and track sales.
16 min read
Learn how to choose product recommendations for blog posts that genuinely help readers make buying decisions. Discover how many products to feature, how to organize them, and how to build trust without turning your content into a sales list.
16 min read
When popular Shopify products sell out during BFCM, merchants need to respond across every external website promoting them. This guide explains how to handle unavailable variants, update embedded product placements, choose suitable alternatives, use collection embeds, and keep external campaigns useful as product availability changes.
18 min read
Learn how to create a shoppable blog post by planning product moments before you start writing. This guide covers structure, product placement, Shopify connections, and the checks to make before publishing.
12 min read
A shoppable blog post is a written piece of content, like a buying guide, tutorial, or recipe, where a product is embedded directly in the page with live pricing and a way to buy, right at the point where the content makes the reader want it. It's different from a "shoppable post" on social media, and not every blog post needs to be one.
8 min read
This guide shows food bloggers and Shopify brands how to sell recipe ingredients directly from their content using shoppable product cards, ingredient bundles, live Shopify data, and affiliate tracking. It explains how EmbedUp can connect recipe pages with Shopify products, reduce unnecessary buying steps, and turn useful food content into a measurable sales channel without requiring custom development.
12 min read
Shoppable content commerce connects useful blogs, guides, and recipes with relevant products at the moment readers are ready to act. It helps Shopify merchants turn existing content into measurable sales opportunities without disrupting the reading experience.
15 min read