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Insights & Updates

Guides, product updates, and ideas on selling beyond your storefront.

4 articles

  • How to Create a Shoppable Blog Post: Plan, Place, Publish
    Content Commerce

    How to Create a Shoppable Blog Post That Doesn't Feel Forced

    Learn how to create a shoppable blog post by planning product moments before you start writing. This guide covers structure, product placement, Shopify connections, and the checks to make before publishing.

    12 min read

  • Shoppable blog posts
    Content Commerce

    What Are Shoppable Blog Posts? What Actually Makes One "Shoppable"?

    A shoppable blog post is a written piece of content, like a buying guide, tutorial, or recipe, where a product is embedded directly in the page with live pricing and a way to buy, right at the point where the content makes the reader want it. It's different from a "shoppable post" on social media, and not every blog post needs to be one.

    8 min read

  • sell recipe ingredients online - feature image
    Embed Shopify Products

    Food Bloggers: How to Sell Recipe Ingredients Online Without Losing Your Readers

    This guide shows food bloggers and Shopify brands how to sell recipe ingredients directly from their content using shoppable product cards, ingredient bundles, live Shopify data, and affiliate tracking. It explains how EmbedUp can connect recipe pages with Shopify products, reduce unnecessary buying steps, and turn useful food content into a measurable sales channel without requiring custom development.

    12 min read

  • Shoppable Content Commerce: How Brands Turn Content Into Sales
    Content Commerce

    Shoppable Content Commerce: How Brands Turn Content Into Sales

    Shoppable content commerce connects useful blogs, guides, and recipes with relevant products at the moment readers are ready to act. It helps Shopify merchants turn existing content into measurable sales opportunities without disrupting the reading experience.

    15 min read