Guides, product updates, and ideas on selling beyond your storefront.
43 articles
Fashion brands sell the look, food brands sell the recipe, and supplement brands sell the explanation. Here's how six industries use content commerce, what to put on the page, and what to watch in each.
24 min read
An affiliate link sends a partner's reader to your store to buy; embedded selling lets them buy on the partner's page. Here's how Shopify brands choose between them, partner by partner, and why most should use both.
20 min read
Last checked: 2 November 2026, against the EmbedUp App Store listing, embedup.com, ShipStation's 2026 holiday shipping deadlines, and the NRF 2026 holiday forecast. Who this is for: Shopify merchants, bloggers, and content teams who publish a holiday gift guide on a blog or website. Reading time: about 16 minutes.
17 min read
Your BFCM campaign may be over, but the product placements across blogs, affiliates, and partner websites are still live. Learn how to decide which placements to keep, update, or remove, including those on websites you don't control.
15 min read
Learn how beauty bloggers can turn makeup tutorials, reviews, and product recommendations into earning opportunities. Discover five common challenges of selling Shopify products through blogs and how EmbedUp helps merchants and bloggers create shoppable content, manage affiliate partnerships, and track sales.
16 min read
Learn how to choose product recommendations for blog posts that genuinely help readers make buying decisions. Discover how many products to feature, how to organize them, and how to build trust without turning your content into a sales list.
16 min read
When popular Shopify products sell out during BFCM, merchants need to respond across every external website promoting them. This guide explains how to handle unavailable variants, update embedded product placements, choose suitable alternatives, use collection embeds, and keep external campaigns useful as product availability changes.
18 min read
Keep your BFCM promotions accurate across blogs, affiliate pages, and partner websites as offers change throughout the campaign. Learn when to refresh messaging, prices, and deadlines to avoid missed sales and customer confusion.
11 min read
Learn how to create a shoppable blog post by planning product moments before you start writing. This guide covers structure, product placement, Shopify connections, and the checks to make before publishing.
12 min read